The PPC classroom is another famous internet marketing course that is available to those who are interested in affiliate marketing. It has 4 manuals, 7 discs and at least 8 hand outs. It also includes Super Affiliate Jeremy Palmer’s software tool which is considered to be a top secret for tracking ad campaigns across various pay-per-click search engines. This becomes a necessity when you are spending a lot of money on PPC campaigns daily.
The course is structured in a way that gears towards the newbie affiliate marketers. The topics in the course are Introduction to PPC and affiliate marketing, Keyword matching, how to understand your PPC stats, how to find niches and determine if the demand is high, evaluating your competition and building your unique selling proposition.
The strategies included in the course are direct linking, arbitrage linking, landing pages, opt-in and evaluating offers of different categories. There are also advanced topics that are included in the course.
Some of these are complementary keyword strategies, the buying cycle of a keyword, long end of the tail, how to find products that are emerging and not yet discovered, geo-targeting, keyword and content trigger or hybrid strategies and categorization of landing pages.
It also has advanced tips and techniques and also emphasizes few important topics like return on investment and bidding and positioning your strategies. The topics are explained in a very easy to understand manner and very comprehensible which can be very beneficial to those who are just starting in this internet marketing industry. This is considered to be a wonderful resource for those who want to start an online business.